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About company Trainee school Vacancies Contacts Privacy Policy Marketing Group Completo Study all our materials for free and join us Scoring model how to increase conversions by . times in weeks png Scoring model how to increase conversions by . times in weeks The scoring model is one of the cool ways to optimize an advertising campaign. On October the offline conference Globalize was held in St. Petersburg in international marketing where they discussed the topic of choosing conversions for proper optimization of advertising campaigns.


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Speakers included teams from Google OWOX AppsFlyer Aitarget TikTok HTTPOOL SportQuake Throughout the day they shared their knowledge in the field of traffic and analytics. _.png The organizer of the conference Globalize became FBS an international broker and fintech company. Product campaign data analyst Alexander Kuznetsov spoke in detail about the scoring model. Together with the team they tested the scoring model for four weeks the quality of users during registration increased by times where the purchase conversion increased by . times How to achieve such a result We told in.

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